October
Accelerator Academy
Marketing through shared passion, taste, and engagement.
Did you know shoppers on Pinterest spend 2x more per month than people on other platforms? Pinterest drives 10x higher branded searches off-platform, compared to others? So whether you’re building brand awareness, consumer trust or driving conversions, get to know how PINTEREST can help you drive better engagement, and stronger results.
September
Accelerator Academy
Expand your payment capabilities
The month of September provided expert advice directly from SQUARE that helps business owners expand their business's capabilities!
Accepting all forms of payment
Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Join Square specialist Martin Guerrero to learn about the many ways you can take payments for your business, including in-person, online and everything in between.
WATCH NOW SEPTEMBER ACCELERATOR ACADEMY
.png){kind=small}
Solutions for Bookeeping to Taxes
This important class with educate business owners about the tax filing process from bookkeeping to taxes. It will help you learn why, how, and when to pay taxes. Additionally, it will help you understand the type of taxes you need to know, how to avoid penalties, and be compliant. This webinar will also discuss how small businesses can benefit from grants, loans, and investors. Join to uncover the powers and benefits of having a set of basic accounting books and tax returns up to date.
Presented by Carmen Manrique Owner, Accounts Pro and CM Accounting Solutions Inc
Soluciones desde Servicios de Contabilidad hasta Impuestos
Esta clase educará a los dueños de negocios para que aprendan sobre el proceso desde la contabilidad hasta los impuestos. Le ayudará a comprender por qué, cómo y cuándo pagar impuestos. Los tipos de impuestos que deben pagar, cómo evitar multas y operar bajo cumplimiento de la ley. Aprenderán cómo las pequeñas empresas pueden beneficiarse de subvenciones, préstamos e inversores y el poder de tener unos libros de contabilidad y declaraciones de impuestos al día.
Presented by Carmen Manrique Owner, Accounts Pro and CM Accounting Solutions Inc
Tax facts you need to know
Join us for an important (but not often talked about) topic for businesses across LA County – Business Tax. Long time accountant, and founder & CEO of ComplYant Shiloh Johnson will highlight 15 little-known business tax facts that are often ignored but can help business owners maximize their tax season. Topics will include bicycle commuting reimbursements, 83(b) elections, small business property tax exemptions, and much more. Get your notebooks ready for this info-packed, entertaining take on business tax. We promise a session you won’t soon forget!
Presented by Shiloh Johnson CEO & Founder, Complyant
Los Angeles City Taxes and Permits
Join us for a brief outline of City of Los Angeles Taxes, including permits and renewals that you should be aware of if you have a business or do business in the City. Learn how to navigate the process and how you can benefit from resources and exemptions the City offers!
PAST EVENT
March 2022
Intro to SEO
Learn SEO and as we provide details on the three main pillars of SEO: On-Page, Off-Page, and Technical SEO. We will walk through all of the elements that contribute to a successful SEO campaign and provide tips along the way. SEO allows you to target a variety of high and low volume keywords. Learning the right ways to insert keywords is the main key for SEO to work properly. The right way to set up SEO can develop content that attracts more people to your site. Rachael will teach you the do’s and don’ts for keywords and it will help you understand how it works.
Presented by Rachael Hitt
Vice President of SEO, Hawke Media
Learn SEO on a budget
SEO is one of the most cost-effective ways to help your business grow. Matt will teach you how SEO works on a lower budget demonstrating free tools such as Ubersuggest that can help you analyze keywords. He will review case studies of all sizes of businesses to demonstrate the positive impact of SEO over time. You will learn to create a SEO priority checklist to focus on the activities that will produce big results quickly. Matt will also demonstrate how to run a technical SEO report to identify issues that may be dragging your site down. He will help you understand the benefits of ON-SITE and OFF-SITE content optimization. You will walk away with key steps you can take on your own to improve your SEO while highlighting some of the benefits of working with a top digital marketing agency like NP Digital to take it to the next level.
Presented by Matthew Santos
Vice President of Products & Strategy, NPAccel
Using Paid Ads to help
with SEO & SEM
Erin will be teaching you how Google Ads and other tools help with SEO. During her discussion she will highlight how everything starts with search whether it's on Google or any search engine. Studies show 93% of online experiences begin on a search engine with most clients' customer's journey starting and ending with a search engine. Join us and learn more about:
• SEO
• Paid Ads
• Customer Journey
• Quality Score and how it effects bid and placement
• How it all fits together
Presented by Erin Rose
Sr.Director of Partner Development and Strategic Sales
Drive Traffic to Your Website with SEO
Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Presented by one of Google’s internal SEO experts, this workshop will give you insights into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.
This workshop is part of Grow with Google’s Partner Digital Series, which curates content and training to help small businesses grow.
PAST EVENT
Tuesday, February, 2022
Email Marketing Trends 2022
Now is the perfect time to evaluate your marketing and the tools you are using to market. Businesses and nonprofits are pivoting to a digital-first marketing strategy. Email should be a big part of that. Digital channels, social media and email are often
the first way to reach and stay in contact with customers. Join us as we explore key top trends in email marketing and share simple ideas to incorporate them into your
marketing strategy. Join this webinar, where you’ll learn:
• How to create more personalized email messages
• How to make your email look polished and professional
• How to provide value to grow your business
Presented by Roni Ramos
Founder of Harmony 3 Productions
An introduction to Shopify and how it can help your busines
Email marketing is one of the most cost-eective ways to sell your products. Studies have shown that for every dollar invested, email has an average return-on-investment (ROI) of $38. With stats like that, who wouldn’t want to develop a stellar email marketing strategy? But before your email marketing campaigns can take o, you need to learn the basics that'll help you build relationships with your customers and avoid becoming spam. Join marketing automation platform, Klaviyo to learn:
• The benefits of email marketing
• How to start and grow an email list
• Email tactics to turn browsers into buyers
Presented Leslie Wong
Head of Partner Marketing
PAST EVENT
Tuesday, September 7, 2021
Facebook Shops
Create a virtual storefront with "Shops” training. This training shows how Shops can help increase online sales for your business, and how to set it up within Commerce Manager. You will also learn how to:
-
Set up a shop in Commerce Manager
-
Customize their shop to reflect your business and brand
-
Create a consistent look and feel for their product images
Video is no longer available.
An introduction to Shopify and how it can help your business
What is Shopify? How does selling online work? What features are available? How can Shopify help you start or grow your business? In this workshop, we will cover the history of Shopify, how it works to help businesses sell and scale as well as get an understanding of the costs involved. It is an essential class for anyone considering opening a business. With nearly two million users in more than 175 countries, Shopify is one of the world’s most popular commerce platforms. Used by small businesses and corporate giants alike, Shopify can help almost anyone no matter what stage of their entrepreneurial journey they are at. Join us as we dive into a high level overview of commerce with Shopify and see how this tool can help you reach your goals
Sell online with e-commerce tools
Learn how to sell your products online. We'll walk through listing your products for free with a Google Business Profile and Merchant Center. We will show you one way to sell on your website, using an E-Commerce store built with Shopify. Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.
Video is no longer available.
PAST EVENT
Tuesday, August 3, 2021
Get to know Xero and tools that help streamline your business
Use Xero to automate invoices and bills, reconcile your bank transactions, and get up to date reporting on your financial performance. Get insight on the business plans and add-ons Xero offers, so you can choose a plan that's right for you. Learn about the automation that can be achieved by using Xero and Hubdoc together. Find out how to streamline your workflows and automatically extract the important information you need. Xero is more than accounting software; it is a collaborative and supportive community powered by people. With thousands of small businesses using the platform, come discover what we can do together.
Square Solutions: Tools to run your business—even when it’s not business as usual
Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, Square builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Join us for an overview of all the tools we o?er that help businesses of all sizes to start, run, and grow their business.
Get to know Finli and the tools that help owners go digital simply and quickly
Finli helps micro and small service-based businesses get paid effciently & affordably. With digital invoicing & payments embedded in our platform, Finli gives small business owners the tools to communicate, schedule and track payments. We will address the costs and confusion in digital payments in 2021 including credit cards, Venmo. Zelle, electronic checks etc. and how small business owners need to rethink how they get paid in a quickly changing payment landscape. You have more control now than you may know!
PAST EVENT
Tuesday, August 3, 2021
Get to know Xero and tools that help streamline your business
Use Xero to automate invoices and bills, reconcile your bank transactions, and get up to date reporting on your financial performance. Get insight on the business plans and add-ons Xero offers, so you can choose a plan that's right for you. Learn about the automation that can be achieved by using Xero and Hubdoc together. Find out how to streamline your workflows and automatically extract the important information you need. Xero is more than accounting software; it is a collaborative and supportive community powered by people. With thousands of small businesses using the platform, come discover what we can do together.
Square Solutions: Tools to run your business—even when it’s not business as usual
Square revolutionized payments in 2009 with Square Reader, making it possible for anyone to accept card payments using a smartphone or tablet. Today, Square builds tools to empower businesses and individuals to participate in the economy. Sellers use Square to reach buyers online and in-person, manage their business, and access financing. Join us for an overview of all the tools we o?er that help businesses of all sizes to start, run, and grow their business.
Get to know Finli and the tools that help owners go digital simply and quickly
Finli helps micro and small service-based businesses get paid effciently & affordably. With digital invoicing & payments embedded in our platform, Finli gives small business owners the tools to communicate, schedule and track payments. We will address the costs and confusion in digital payments in 2021 including credit cards, Venmo. Zelle, electronic checks etc. and how small business owners need to rethink how they get paid in a quickly changing payment landscape. You have more control now than you may know!
PAST EVENTS
Tuesday, July 6, 2021
Get Started with Facebook Business Suite.
Learn how Facebook's business suite can help you simply access and manage the tools you need to succeed across Facebook and Instagram, all from a single app. This includes creating and programming posts, managing messages and comments, using automated messages and saving replies to scale your messaging with customers and looking at insights for both Facebook and Instagram business accounts.
Best suited for those looking to optimize and take advantage of their existing Facebook/Instagram accounts.
Video is no longer available.
Get Your Local Business on Google Search and Maps
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use. In this workshop, you will learn how to create and manage a Google business profile from start to finish.
In this workshop we’ll discuss best practices for:
-
Create or claim your Business Profile on Google
-
Manage your business info across Google Search and Maps
-
Use Google My Business to connect with potential customers
-
Create a free website using the info from your Business Profile
GIVEAWAY! A $150 match of Google Ads to help your business reach more potential clients. Must attend the live session!
Video is no longer available.
Your Business
on Yelp.
This session will walk you through how you can use Yelp for Business Owners to put your best foot forward on Yelp and tell the story of your business in a place that consumers are looking to find you. Attendees will learn best practices for completing their profile on Yelp and taking advantage of the free tools available to move the needle and be found more often by potential customers. They will also be educated on best practices for responding to online reviews and have an opportunity to ask questions of a Yelp representative.
Business owners can join the Boost with Facebook US group to talk with other entrepreneurs or get their questions answered by Facebook employees
Facebook modules on how to establish your presence on Facebook and Instagram
Facebook modules on getting started with Facebook Business Suite
Facebook modules for nonprofits
If you have problem-solving issues with your business accounts
Build out a marketing strategy and get ideas
Watch more training videos here and get step-by-step help using tools
Get information from new product updates or changes
JUNE 15 KEYNOTE SPEAKERS
PAST EVENTS
JUNE 15 ACCELERATOR ACADEMY LAUNCH
Close Captioning available in English and Spanish by clicking on the CC icon at the right bottom of your screen.
JUNE 15 FEATURED EXPERTS
Karie Armstrong
Marketing and Business Consultant,
Los Angeles Small Business Development Network
Courtney S. Pade
Clinical Assistant Professor and Assistant Director of USC Annenberg’s Master of Communication Management Program
Wendy Luttrell
Executive Coach and Business Consultant,
California Manufacturing Technology Consulting
Freddy Tran Nager
Entrepreneurial Communication Expert in Residence, USC Annenberg School for Communication and Journalism
Experts are brought to you by the following partners
